Tissue World

V new era. lt is just a matter of when. isiting mills for our Country Report brings home a real appreciation that Spain's tissue industry is on the brink of a  Luciano Lopez expects it to be little short of a cultural revolution.Importantly, he plans to be not just ready to reap the benefits when that happens, but to play an active part in changing Spanish consumers' buying habits.

Luciano is plant director at Lucart Tissue & Soap, the Lucart Group's Artziniega- based converting facility, a short distance from the vibrant Basque-Country city of Bilbao.Sustainability was a key reason for Lucart Group's move into production in Spain, the potential for developing recycle paper products. In four, five or six years, he reckons, the market will change significantly.

To-date Spaniards, he says, have had a 'big problem' with recycling: “If you go to a supermarket here in Spain and try to find recycled paper, you won't find it. I don't know when exactly, but demand for these products will explode. And we will be ready when it does."

That readiness is manifest in investing to boost production from 200 to 1,600 tonnes per month.

He aims to be an enabler: "We would like to be productive in bringing these products to the market, changing people's habits and buying preferences and making people realise that this is something that is needed.